Brazilian blowouts are all the rage in the US, but the ladies down south are ditching the toxic treatment for “Natural Beauty” to the tune of 87,000 converts a month. Co-founder and CEO Leila Velez prefers “kinky hair” as the translation, and she insists it’s about capillary structure, not skin color. For 70% of Brazil’s almost 200 million citizens – a big melting pot of indigenous, African and European descendants – their hair is anything but straight.Beleza Natural offers 30 and only 30 ideal cuts for kinky hair that are geometrically modeled down to the angle you hold the hairbrush and scissors, “Almost as if you were restoring a work of art,” Velez says.“Our goal is to become a global reference in this segment, and to bring this concept to communities all over the world where there are a lot of people with kinky hair who face the same challenges.”
Their first international location? “We’ve already chosen the street in New York where we’re going to open our first salon in the US. In Harlem on 125th Street, where the Apollo Theater is. Right there,” Leila says.
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Bye-Bye Brazilian Blowouts: The Next Big Brazilian Hair Trend is Beleza Natural - Forbes
Umm i need your help im 15 and ive been natural my whole life but i need products and all i have is a water base that i made and a bottle of oil but i need more because those two things arent enough and i dont have the things you need to make the home made regimens....please HEELLLPPP!
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